Issue Highlights
Issue Period
|
14/10/15-14/10/16
|
Price Band (Rs.)
|
316-328
|
Issue Size(shares) #
|
3.63-3.50 crore
|
Issue Size (Rs.)
|
1150 crore
|
Issue Type
|
100% Book Built
|
Face Value (Rs.)
|
10
|
Listing
|
BSE,NSE
|
Industry
|
Indian chained café market, Logistics
|
Registrar
|
Link Intime India Pvt. Ltd.
|
Minimum Bid Quantity
|
45 shares
|
Maximum Retail Subscription
|
Rs. 1,91,880
|
BRLM
|
Axis capital, Edelweiss, Yes bank
|
# derived figure
Issue Details
Fresh Issue: 3,50,60,976 eq. shares
Equity Shares
Outstanding Prior to the Issue: 11,67,32,408
Compulsorily
Convertible preference shares (@ Rs. 10): 1,35,74,100
Equity Shares Outstanding after the Issue: 15,17,93,384 #
#derived figure
Objects of the Issue
(1)
|
Financing the coffee business
|
Rs. 287.5 crore
|
(2)
|
Loan Repayment
|
Rs. 632.8 crore
|
(3)
|
General Corporate Purposes
|
NA
|
India is primarily a tea-drinking country especially in
non-southern reasons but coffee culture is picking up with the rising prowess of
the cosmopolitan culture coupled with the expansion drive of various domestic
and international café brands. Per-capita coffee consumption in India was just
110 grams per year in stark contrast to developed world countries with the same
being 8 KG per year.
The present organized café market in India is estimated to
be Rs. 67 Billion and is supposed to grow at a CAGR of 15 % to Rs. 151 Billion
by 2020.
Company Profile
The company is country’s largest coffee outlet chain with a market
share of 46 5 %. CDEL carries out its businesses
with its 40 subsidiaries
The operates in 4
business segments- Coffee Business, Logistics, Financial Services and
Technology Parks contributing 50 %,37
%,7.5 % and 3 % respectively of its
consolidated revenue.
Presently CDEL boasts 1,423 CCD (Café Coffee Day) and 42 The
Lounge outlets.
CDEL operates in the technology parks business through its
wholly own subsidiary Tanglin Development
Limited or TDL. TDL is engaged in development and management of technology
parks and related infrastructure facilities for IT/ITES enterprises.
 |
| CCD enjoys leadership position |
Way 2Wealth Securities
Private Limited (W2W Securities) is
an 85.53% owned subsidiary involved in the business of investment advisory.
The company is also involved in the hospitality business
through its wholly owned subsidiary Coffe
Day Hotels and Resorts Private Limited (CDHRPL) under the brand name of The Serai.
CDEL holds investment in few IT-ITES companies like
Mindtree, Magnasoft, Global edge and Ittiam.
Promoters
& Marquee Investors
V G Siddharth is the CMD and promoter of the company holding
around 55% of the pre-issue shares.
A few prominent investors are KKR Mauritius (3.43 %), Nandan
Nilkani (1.77%) and Bennett & Coleman Co. Limited (1.17 %).
Risks & Threats
(1)
The coffee business segment is highly
competitive with competitors like Starbucks, Barista and Costa coffee besides the unorganized sector
(2)
Though company has positive OCF but incurring
net losses for past few years
(3)
A significant number of outlets were closed for
various reasons like non-renewal of lease, low revenue generation and the
location turning out to be unfavorable. In future, with soaring real estate
costs lease renewal shall be a major challenge
(4)
Unorganized structure still rules the Indian
food and beverage industry and many people still prefer to opt road side
cheaper options
(5)
The success of technology parks business depends
on the overall condition of the real estate market
( (6)
Its logistics business is a capital intensive
one and may require further equity dilution or debt financing
Financial Profile #
Parameter
|
FY 15 Annualized
|
Total Liability to Net worth
|
10.7
|
Price to Book Value
|
10.7
|
Operating Cash to Sales
|
.2
|
AR collection Period (Days)
|
47
|
EV/EBITDA
|
22.5
|
M-Cap to Sales
|
2.1
|
Current Ratio
|
.9
|
# using upper end of
the price-band and post issue OS shares
Inference
CDEL has a positive operating cash flow but it has been witnessing net losses for past few years as a major chunk of its revenue, is being eaten up by the finance cost, other expenses and depreciation. Being a loss making company Return Ratios are meaningless and ratios like Price-to-Book and EV/EBITDA come handy.
Post-issue its Price-to Book is almost 11 whereas EV/EBITDA stands at 22.5.
These valuations are stretched for a loss making company like CDEL.
Even after the loan repayment to the extent of Rs. 633 crore, a significant amount of debt shall be there on books,
Coffee business and Logistics constitute around 87 % of the total revenue whereas the businesses of financial services,technology parks and other businesses are still in their nascent stages.
Though CDEL is the pioneer of cafe culture in India but considering the per-capita coffee consumption in India,cut-throat competition, higher debts on the books and the stretched offer price of the issue, this issue does not seem that intriguing in the short to medium term and its short-term future might be more influenced by the hype and exuberance of the market than the valuations.
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